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Concept guide showing the planned areas of East Texas Smoke & Soul Festival

One festival. Many experiences.

Find your place in the festival.

Explore the planned destinations that bring families, flavor, music, shopping, and community together—and give sponsors a visible way to become part of the experience.

Explore the grounds

Designed as destinations—not just rows on a map.

Each area is being developed as a distinct guest experience. Final activities, layouts, age requirements, schedules, and amenities will be confirmed with the official festival map.

Colorful concept view of the festival Kids Zone
01

Kids Zone

A family-centered space planned for active play, games, creative activities, and big smiles.

Sponsor opportunity

Family visibility and a memorable community-health or youth-focused activation.

Concept view of barbecue cooks and food vendors along Smoke Row
02

Smoke Row

The smoky heart of the inaugural festival, where approved barbecue vendors, food trucks, caterers, and live-fire partners serve guests directly.

Sponsor opportunity

High-impact naming recognition where food, fire, flavor, and festival energy come together.

Concept view of families shopping at the festival marketplace
03

Community Marketplace

A lively corridor for local makers, food businesses, nonprofits, retailers, and community resources.

Sponsor opportunity

Brand placement across a high-traffic shopping and community-engagement destination.

Sliced smoked brisket representing the festival Food and Flavor Trail
04

Food & Flavor Trail

A guest-friendly path connecting approved food vendors, signature menu items, vendor stories, and optional Best Bite voting.

Sponsor opportunity

Recognition connected to food discovery, local enterprise, and guest engagement throughout the grounds.

Families gathered near live music at an outdoor festival
05

Soul Stage

The live soundtrack of the festival—planned for music, community moments, announcements, and shared celebration.

Sponsor opportunity

Premium stage visibility connected to performances and festival-wide attention.

Concept view of guests relaxing and connecting in the East Texas Smoke & Soul Festival VIP Lounge
06

VIP Lounge

A planned hospitality space for sponsors, special guests, partners, and elevated festival experiences.

Sponsor opportunity

Hosted hospitality, relationship-building, and premium partner recognition.

Put your name on the experience

Area partnerships make brands visible where memories happen.

Ask about naming rights, on-site activation, signage, digital recognition, hospitality, and custom community engagement.

Discuss Area Sponsorship

Founding-year community exhibition in development

Battle of the Badges

A proposed Longview Fire and Longview Police charitable cookout would celebrate public service, raise support for community causes, and create a memorable festival moment without a formal professional competition.

Meet the showcase
Explore all sponsor opportunities